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WiMAX for cars?
Market driver for WiMAX in US and developed world?
Many WiMAX vendors I talk to say that selling WiMAX into the US market is tough relative to Latin America and elsewhere in the developing world "There's too much copper and fiber out there that we are competing with" is the recurring lament.
Perhaps the solution is to look for a market beyond the services offered on copper and fiber. What about WiMAX for cars?
GPS is great, but what if I could get Mapquest and a host of other directory services anywhere while on the move? How efficient would that be? What if I could get my favorite online radio station from Mongolia for the morning commute? Never have time to download at home or at the office? Do it in the car! Instead of going to the video store for rentals, download it in the car on the way home! What if delivery trucks were all "smart" in that they knew in advance exactly how many cases of beer were needed at the next stop instead of driving store to store to physically check on levels of products like Coke in coke machines? How much more efficient would that be? What if UPS/FEDEX/Postal Service could email/IMS/SMS/call ahead to recipients that their package would arrive in the next five minutes and they should head to the front door to sign for it? What about a pizza shop on wheels that could take orders on the fly and deliver in 10 minutes?
While a lot of that might seem like a collection of niche markets, I am certain that some of the industries or even companies mentioned above would do well to build their own WiMAX networks in major metropolitan areas where the efficiencies from "WiMAX for Cars" would pay off quickly.
Frank Ohrtman
President, WMX Systems
