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Movement With Sprint: Will WiMAX Be Affected?

With last week’s announcement of 4,000 job cuts, reductions in its retail footprint and the loss of three top executives, many wonder what all these changes with Sprint will mean for Xohm.

To provide more background on the latest news, key executives Paul Saleh (chief financial officer), Tim Kelly (chief marketing officer), and Mark Angelino (president of sales and distribution) are all leaving Sprint in the wake up plummeting profits and subscriber losses for the company. These realities have defied Sprint’s hopeful financial estimates and lead to some criticism–criticism that has been somewhat on the rise since the company’s acquisition of Nextel a few years ago.


Though Xohm has not been specifically mentioned in conjunction with some of the changes that have been happening with Sprint, one can’t help but wonder if it will be affected. While there were hopes that Sprint would open the new year with a big bang on its promise to roll-out nationwide, buzz on their initial three-city soft launch has been on the low end. This has resulted in some doubts, as John Oram of Geek.com expressed, “Often Sprint makes good technology decisions, however their implementations are sorely lacking; e.g., Sprint’s promised WiMAX ’savior solution’ that is going to be, at best, a tough row to hoe.” At the same time, however, there are no indications that Xohm will be coming to a halt being that Sprint has positioned the division alongside several services and agencies that will help make it happen.


Though these key movements among Sprint’s executives and other changes may suggest instability or reason for doubt, developments with Xohm still seem to be in order for 2008. Any announcements from the company suggesting otherwise remain to be seen.


Ari Zoldan

Launch 3 Communications

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Friday, January 25, 2008  | Permalink |  Comments (0)


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