Adapt Add's High Speed WiMAX Connectivity to Portfolio

New partnership with Urban Wimax gives Adapt customers physical diversity in their network and the ability to bring buildings online within short lead times

London, 23 October 2007 – Adapt, the independent Virtual Network Operator (VNO), is offering customers WiMAX for the first time bringing even more choice and flexibility to its range of communications services. The services are being delivered via a new partnership with the UK’s leading WiMAX provider, Urban Wimax.
 
WiMAX will enable Adapt to offer customers secure, robust and flexible business connectivity, with speeds from 2Mb to 10Mb.  It brings users all the benefits of dedicated leased line access without the significant installation costs or disruption to their business.  In addition to being a primary service for businesses which require a high capacity, reliable internet connection, Adapt’s WiMAX can also be used as redundant back-up for businesses that require additional protection in order to retain the integrity of their data. WiMAX is also ideal for users who have short term connectivity needs, for example those in building sites, conference halls, at sporting events, and for broadcast events. 
 
The new WiMAX services will be targeted at customers who have mission critical data connections such as those in finance and media, and those organisations that need to avoid the long installation times associated with terrestrial fibre. Adapt will also be focusing on selling to construction companies, conference halls, and sporting and broadcast events organisers which require temporary and flexible bandwidth as the service can be added or the bandwidth upgraded in a single phone call.
 
WiMAX can be installed quickly, within 5-10 days or less (subject to survey). Adapt has already provided a 10 Mbps connectivity service within 24 hours to MWB Business Exchange Plc (MWB), the UK’s second largest provider of serviced office space. WiMAX ensured their connectivity following the delay of their traditional fixed line connection.

Peter Knight, CEO of Adapt, comments: “WiMAX is a great addition to our VNO portfolio with a real ability to offer true flexibility and choice.  WiMAX allows us to offer almost instant communications and offer more open contract options.  In addition it can be used to run alongside existing legacy leased lines offering true redundancy.
 
Sasha Williamson, CEO of Urban Wimax, adds: “I’m delighted to have entered into a partnership with Adapt and look forward to working together to bring the many benefits of WiMAX technology to even more businesses.”

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About Adapt

Adapt (www.adaptplc.com) is a Virtual Network Operator (VNO). Unlike traditional network operators, Adapt is not restricted to providing solutions on its own fixed assets. Using the assets of multiple carriers, Adapt is free to advise on the most suitable network and technology partners, delivering the best choice for each customer depending on their unique requirements. Adapt's VNO model enables all organisations, whatever their size, to benefit from enterprise level pricing and service levels.

Adapt's approach is simple: Keep the customer at the centre of everything it does. Adapt provides, manages and monitors a single SLA on behalf of its customers with transparency and a commitment to service excellence. With sustained organic growth of 50%, adapt is the fastest growing VNO in the UK, serving the national and international communication requirements of over 1,500 corporate, government and not for profit organisations.

About Urban Wimax

Urban Wimax provides businesses with secure, cost effective, high quality connections for data, voice and video.  The company has developed WiVO (Wimax Virtual Opertor) software and has the global IPR, which means it is able to deliver ubiquitous, scalable non-line of sight WiMAX services in dense urban markets, with the widest addressable market in a low capex and opex modular fashion. 

Founded in 2004 by CEO Sasha Williamson, Urban Wimax is exploiting the standards-based wide area network technology, WiMAX. The company is offering competitive symmetric voice and data services in the currently un-served 2 - 10Mb range to businesses in major UK cities.

Urban Wimax has the backing of investors and industry needed to gain rapid market share, and is based in London.

For further information:

Nicky Savage                                                    Heather Shuker
Mantra PR                                                         Adapt
Tel: 020 74384910                                           Tel: +44 (0)20 7324 3860
E: nsavage@mantra-pr.com                            E: hshuker@adaptplc.com