Proprietary broadband wireless access enjoys unexpected resurgence
One of the surprises of recent months has
been the robustness of the market for proprietary broadband wireless
access systems. A year ago it was widely assumed that sales of these
systems would be in freefall as customers waited for WiMAX certified
products, and that traditional vendors would have a difficult
transitional period to face before full WiMAX gained traction. For all
the talk of WiMAX-ready and pre-WiMAX offerings, operators that want
802.16 generally did not want a halfway option, they wanted to wait
until standards-based economics and volume cut in.
On the other hand, there is a growing group of service providers whose
interest and confidence in broadband wireless has been raised by the
talk about WiMAX, and particularly by the future prospect of low cost,
interoperable CPE, but which do not have an urgent need for standards
in the base station. In a fixed wireless roll-out, standards are
clearly less important than in nomadic networks, except insofar as they
drive costs down and support laptop users.
But a world where people roaming on to a fixed wireless network will
have WiMAX in their laptop or smartphone is still a couple of years
away, and in the mean time, the need to support visitors through
self-funded CPE can be achieved with a Wi-Fi front end support. And on
the cost side, the interest in broadband wireless that WiMAX has
created, and the new competition that has arisen, have already driven
down prices even on proprietary kit.
Growth in fixed wireless systems:
Most of the wireless DSL vendors report the same phenomenon. Motorolas
proprietary 5GHz low footprint system, Canopy, has experienced its
highest ever sales growth in the past six months, driven by its falling
costs (the $200 CPE is now promised) and flexibility of installation,
as well as the reassurance that it can be integrated with Wi-Fi mesh
products for metrozone application, or in future, work with WiMAX CPEs.
This makes Canopy a system with a wider range of applications, and more
futureproofing, than BWA technology typically offered in the
past.
It is particularly important that the proprietary platforms stay strong
in the 5GHz license-exempt space, and that they offer some form of
future roadmap, since there will not be certified WiMAX products in
this band for possibly another year and longer for 802.16e. The mobile
support of e will never be relevant in 5GHz, but its spectral
efficiency and other advantages may be however, work on this band for
the e standard will be overshadowed by the race for the big licensed
bands, 2.5GHz, 2.3GHz, 3.5GHz and the emerging 3.3GHz. In
license-exempt territory, then, 5GHz is likely to be the poor relation
in WiMAX developments, but it is also an area where, because it has no
mobile potential, a well priced proprietary solution combined with
Wi-Fi can support a strong business model.
Airspan and Alvarion:
Even in licensed bands vendors are seeing their proprietary offerings
holding up strongly. Airspan has a roadmap to transform all its
business from proprietary to WiMAX (except in non-WiMAX bands, such as
700MHz, where it is one of the rare suppliers). But it admits it must
not rush this process and throw out the baby with the bathwater. The
proprietary lines are doing surprisingly well. The economics are
improved and the promise of WiMAX gives a new confidence after the
disasters of the past, commented head of marketing and product
management, Paul Senior. He noted that, quite bizarrely, the
proprietary WIPl range had set a new record in the fourth quarter.
Again, it offers better options than many pre-WiMAX offerings in the
unlicensed bands as it is available in 27 frequencies, and has strong
anti-interference mechanisms.
Alvarion went so far as to delay certifying its BreezeMAX 3.5GHz system
for WiMAX until it felt the functionality included in the official
certificate would match that of the pre-standard product. Head of
marketing Carlton ONeal said last year that releasing an officially
certified product in the first wave of testing which focuses only on
the air interface - would create false expectations among existing
BreezeMAX customers. Since the market is still largely wedded to the
linear progression image of WiMAX evolution, there is a widespread
assumption that the first WiMAX Forum Certified products will be a step
ahead, in functionality terms, of current pre-certified
offerings.
We have 130 customers for BreezeMAX, said ONeal. We are working on
release 2.5 of the software, which includes the capability to enable
the self-installed indoor CPE. That is what the customers want first
and we wont delay that to prove we can work over the air. Also, wave
one will not have the functionality level we are currently offering in
BreezeMAX. Customers will want certification but they will expect that
to equate to release 3.0, which is coming next year. In other words,
the standards will not catch up with real world, pre-certified
equipment in terms of scope until the first half of 2006, with wave
two, the first to test real commercial functionality, and wave three,
which extends that to the vital systems with indoor, portable
CPE.
Senior is taking a similar line with 802.16e and said Airspan will not
seek certification until that process enters its second wave, likely at
the end of this year. Were afraid that, in wave one, people will
basically test Wi-Bro and this will not be head and shoulders ahead of
HSDPA and there will be disappointment. Wave two will have the bells
and whistles and will be impressive, with a far lower cost for a laptop
card than HSDPA, plus USB devices. Alvarions revenues fell year-on-year
in 2005 but this was largely the impact of reduced orders from its
largest customer, Telmex, rather than the feared product transition
downturn. 20% of its revenue now comes from BreezeMAX.
In summary, the long despised fixed broadband wireless market has
undergone a renaissance largely driven by the interest and confidence
WiMAX has instilled, but not wedded to the WiMAX technology. We would
expect the proprietary platforms to continue to thrive, provided they
can support a Wi-Fi client when seeking to address metrozones and other
areas where DSL is built out. This shows that there is a genuine demand
for BWA, which has not been killed by the long wait for WiMAX products,
but diverted to a proprietary-plus-Wi-Fi approach that supports
standards-like economics. This will be good news for the BWA vendors,
but increase the already strong focus of the WiMAX efforts on mobile
systems and licensed bands.
This article originally ran in Wireless Watch, a publication of Rethink Research. Reproduced with permission. For information on the weekly Wireless Watch Newsletter and other Rethink Research products and services, click here.