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Service Providers Can Automate Subscriber Pre-Qualification

by Michael Wolleben last modified 2007-03-22 03:29 PM
When service providers can reliably reduce their customer acquisition costs, they increase their return on investment. On-site customer visits, or "Truck rolls" are expensive and inefficient.  So how do service providers control these costs?

Automated Subscriber Pre-Qualification is now available.
A recent innovation by EDX Wireless, a 21-year veteran of the wireless industries, can help get the truck roll requirements "moving downhill" for today's broadband service providers. EDX has released SignalProof, a toolkit that uses the coverage prediction studies generated during the network design process, to automatically pre-qualify network subscribers using the service provider's website.

The process is simple for the potential network subscriber. They visit the provider's website and either enter their address or use interactive Google" Earth from within the service provider's website to select their location. Once their location is identified, an immediate response is returned to the customer to let them know which service levels they can receive at that location.  





This automated process significantly reduces the customer acquisition expenses that operators would otherwise spend on pre-service truck rolls and operator assistance calls.  It also makes it easy to collect data on potential customers for the wireless service, and exact locations of where demand is strongest.

This same automated process can be used to reduce customer retention costs.
Since truck rolls for post-sale customer support are expensive and inefficient, SignalProof can be used similarly for the purpose of customer retention. Behind the scenes, SignalProof can supply powerful technical details of coverage prediction information.  Most of this data is too detailed to be seen by the subscriber for pre-qualification purposes; however, this technical prediction data can be made available to a call service center to provide a greater level of customer support.  It enables call centers to have more relevant troubleshooting information. Service providers who utilize self-install CPEs have found that SignalProof enables them to reduce the amount of returned equipment due to self-installation problems 40-90%.



Value Added for Service Providers.
In addition to its obvious value to sales and customer support, SignalProof is also of great use to other elements of the service provider's operation. Remote troubleshooting for network design is far easier with this information, and corporate marketing groups can gather valuable information about demand from on-line or call-in subscribers who are unable to get access. Planning is much easier when Operations knows exactly which areas of coverage are low or missing, as well as all the contact information for potential customers.  

SignalProof can be customized and configured to add as much value as the service provider wants.  

In today's broadband world, the ability to share information across a web interface is the ideal way to reduce costs and gain efficiency. A web-enabled toolkit that reduces customer acquisition and retention costs, and lends itself to further value is just what the mechanic would order to extend the life of that service truck.
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