India Broadband & WiMAX Market Analysis
Background
opening the telecom market to privatization was taken. The first private sector wireline
and cellular licenses were issued in 1995. From then on, Indian telecom has seen
several milestones crossed and many missteps that provided valuable lessons. The
effective telecom tariff for domestic voice service has dropped from Rs 14 per minute
(US$0.3 at US$1 = Rs 44.5) to about Rs 1 (US$0.02) per minute in the last 10 years.
The result is that the number of telephone connections (wireline and wireless lines) has
doubled in the past two years, to about 150 million. The Ministry of Telecom has set a
target for 2007 of about 250 million connections and mobile coverage for 85% of the
country's geographical area, from about 30% today.
India now has 49.75 million fixed subscribers and 100 million mobile users, for a total of
about 150 million. That may seem like a large figure, but with a population of 1.08
billion, it translates to just 14 phones for every 100 people. And that number is skewed
by the relative wealth of the cities - while urban teledensity is around 31 percent, just 2
percent of the rural population has phone lines. With India's expanding middle class,
demand for telephone services is growing beyond carriers' ability to keep up.
The telecom ministry is initiating an ambitious project to release a total of about 45 MHz
of spectrum from the Department of Defense to augment necessary spectrum for 3G
services. Although details are not yet available, the cost has been estimated at about
US$200 million, and the time frame is expected to be early 2007.
With respect to rural connectivity, the government's objective is to reach about 50
million rural connections, or one phone per three rural households, by 2007 and about
80 million rural connections, or one phone per two rural households, by 2010.
Broadband Market
Broadband services were launched in India in 2005. ADSL services now
cover 300
towns with a combined 1.5 million connections, while broadband wireless
subscriber
figures are still negligible.
While low broadband penetration is a clear opportunity for BWA/WiMAX,
the market
take off will require sufficient spectrum, very low cost CPE and
affordable end-to-end
connectivity, including the computing platform. A country where
broadband's average
revenue per user (ARPU) is estimated at US$8-10 requires very low
equipment cost. In
fact, Huawei is already delivering DSL modems at US$13 to Indian
operators.
The Indian telecom sector operates in a volume-driven market. If the
broadband market
in India grows to meet the government's revised targets, it might spur
one of the world's
largest broadband wireless markets. For example, target broadband
connections have
been currently revised to 9 million subscribers by 2007 and 20 million
by 2010. Quite
likely the majority of these will be wireless broadband connections
because of the poor
wireline infrastructure in place.
BWA/WiMAX
Regulation
Enough operators are complaining about lack of adequate radio spectrum,
that the
government is considering the release of some of the spectrum held by
the departments
of Space and Defense. Currently, license holders in the 3.3-3.4 GHz
band have on
average, a spectrum of 2x6 MHz to deploy broadband services, even
though an
analysis shows that 20 MHz is the minimum to support wide scale
deployments and
hence a profitable business case.
At the end of June 2006, the Telecom Regulatory Authority of India
(TRAI) initiated a
public consultation on "Allocation and pricing of spectrum for 3G
services and
broadband wireless access" including WiMAX. This consultation, in which
the WiMAX
Forum is keen to participate, will probably take until the end of 2006
to produce
recommendations.
Further pressure on available bandwidth is coming from operators who
require
allocations of the 3G/UMTS spectrum. BWA/WiMAX technologies require
specific
frequency bands to be opened up in the 3.5 GHz band (an internationally
approved
standard), which is currently allocated to the Department of Space for
INSAT downlink.
Regulators and policy makers are deciding the best way to manage the
spectrum.
BWA/WiMAX
Activity
Bharti TeleVentures, Reliance, SIFY, BSNL and VSNL (Tata Group) have
all acquired
licenses in 3.3 GHz range and are in various stages of trials. VSNL has
announced
Phase 1 pre-WiMAX deployment of Aperto gear in 60 locations, extending
to 200
locations within the year. Although there is clearly insufficient
spectrum to offer DSL-like
service, several operators have indicated that there is still a huge
market for 64 and 128
kb/s connections, which should alleviate the lack of spectrum.
Other active players include utilities and several branches of the
Indian government.
Intel is making significant progress in working closely with the Indian
Government in
bringing the latter's rural broadband goals to reality. The innovative
"village
entrepreneur" model, together with a net-enabled community info-kiosk,
is an ideal way
to reach the many who are not yet connected. While Motorola is
strengthening its
presence in the hinterlands through its extensive BWA projects for
state governments,
Alcatel has set up a joint venture with the C-Dot (the R&D arm of
the DoT) to focus on
exclusive BWA/WiMAX solutions that are tailor made for India at price
points the Indian
consumer is comfortable paying.
Anticipated
Developments
Several key events should influence the Indian BWA/WiMAX environment in
the months
ahead. While most operators have only conducted limited trials of
vendor products, we
expect larger deployments to begin in January 2007, provided that the
needed additional
spectrum is made available as envisioned.
The mobile industry, already faced with a steep decrease in voice ARPU,
is expanding
its reach by offering voice services in rural areas and high-margin
data services in urban
areas in order try to increase revenues. Mobile TV, IPTV and other
broadband
applications are under trial at Reliance, Bharti and MTNL. The
increased level of
eCommerce activity - mainly through travel bookings, discount airfares,
holiday
destination packages, job hunting and matrimonial services - is
creating a huge
demand for always-on broadband services that is expected to take the
current Internet
user population to 100 million before 2007.
Government-led initiatives with strong technology partners such as
Intel, Motorola and
Alcatel will trigger successful applications such as the Railtel
cyber-cafe network along
the entire rail route of the nation. Local technology-product companies
with
differentiated products engineered in India will have an opportunity to
deploy in large
domestic networks, learn from the experience and go global. Thus, they
could form the
first-generation Indian telecom product companies to address global
markets.
The mobile-content industry in India is on the threshold of great
change, as television,
production houses and content aggregators are working frantically to
define the new
frontier in the Indian content business. Mobile operators and ISPs that
have strong
alliances with content developers will be able to define the
content-licensing model,
which is at the heart of the broadband business. This will pose a new
challenge for
Indian service providers.
Although the Indian broadband arena is emerging, it clearly offers huge
potential for
those that can demonstrate perseverance, patience and commitment.
Market
Forecasts
In 2005, the BWA equipment market opportunity was a mere US$6 million,
dominated
by small deployments for backhaul applications to enterprises with
outdoor equipment.
However, we believe that with the upcoming spectrum
opening, the
certification of new equipment and lower-cost CPEs, the annual 3.3 and
3.5 GHz
equipment opportunity will increase from US$4 million in 2005 to US$256
million in
2012.
This report projects an accumulated 18 million BWA subscribers
by 2012,
counting both residential and business segments. WiMAX subscribers
should represent
two-thirds of this figure. Approximately 60% of the WiMAX subscribers
will be mobile
customers who are predominately residential, while fixed WiMAX will
continue to be
driven by large corporations and, to a lesser extent, by SME
customers.
Methodology &
Assumptions
The research was conducted through two main channels:
Secondary Sources
We always strive to provide our clients with a new and unique
perspective of the
industry based on our own research. To ensure that we add value to the
information
already available to stakeholders in the industry, we reviewed most of
the market
research available on broadband wireless access in India,
including:
- ITU Statistical Yearbook, 2005
- The World Bank Development Indicators, 2005
- Numerous articles
- Indian ISP Association
Primary research is a lengthy but indispensable process for market research because it
yields data neither biased nor distorted by intermediaries. As part of this research,
we conducted interviews with the following:
- All service providers listed in the report
- The regulatory authorities
- National account managers and other key representatives of
equipment vendors
active in the Indian market
product managers, marketing executives, regulators, technologists and sales people at
all organizational levels. We would like to thank all the participants in our survey for their
time and contributions.
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