WiMAX & IPTV
Figure 35: IPTV and Video on Demand enable a WiMAX service provider to offer programming identical to cable and satellite providers
In addition to IPTV programming, the service provider can also offer a variety of video on demand (VoD) services. The subscriber can select programming a la carte for their television, both home and mobile, viewing needs. This may be more desirable to the sub-scriber as they pay only for what they want to watch as opposed to having to pay for doz-ens of channels they don't want to watch. IPTV over WiMAX also enables the service provider to offer local programming as well as revenue generating local advertising.
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